Thursday, January 24, 2008

Kudos to Kellogg's

I know it's a small thing, but congratulations to Kellogg's and their advertising people who have finally portrayed a man in a Rice Crispies commercial as a capable and caring Dad of three little girls. This happens so seldom that it is worth a special mention.

Normally, men are completely absent from the family unit in commercials and Supermom looks after everything including home repairs. If men are portrayed at all, they are complete imbeciles who are not nearly as smart as their children and, of course, only tolerated by their wives. They squeal like teenaged girls when frightened by fibre or by the fact that dinner is ready. Their wives barely tolerate them and the children disregard them as if they were sub-human.

Way to go Kellogg's - we need more of this sort of respectful advertising in a world gone mad.

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